Ready platform or custom store? A practical comparison

Ready platforms like Salla and Zid cut months of work and ship payment and delivery out of the box. If your product is simple and priced flat, starting there is usually the cheaper decision.

Custom becomes rational with complex pricing, integration with an existing inventory system, a non-standard buying flow, or data volumes that need performance control. Otherwise it is cost without return.

The overlooked third option: a ready platform with a custom layer over its API. You get speed to launch with room to customise exactly where it matters.